Sunday, December 20, 2009

Target Audiences

We needed milk and a few other necessities, so I jumped in the car to do a little shopping. Son #1 isn't quite old enough to babysit, and son #2 is too young to stay by himself, so he gets the honor of the grocery store run.

He does his normal 7-year old chatter, and I'm half listening, half responding as I go through my mental grocery list. We reach the household cleaning goods aisle, and I'm evaluating sponges when I hear him say "oh, these are good."

I turned around to see him near the dishwasher soap display, pointing to some 3-in-1 dishwasher tabs. He looks at me, completely seriously. "These are much easier, Mom."

Since doing the dishes isn't even his chore, I pressed him. "How do you know those are easier?"

"I saw it on T.V."

I tried not to snicker, wondering how Otis' son can be so skeptical of advertising, and my son seems to have absorbed it like a sponge. When I hear him remarking again.

"And Hefty bags. Those are the best." We weren't even buying trash bags, but he continued. "Yeah, you can even put something sharp in them, and it won't poke a hole." The kid doesn't miss anything. I'm starting to wonder if he's on the Good Housekeeping product recommendation committee at this point.

Grabbing the last item we needed from that aisle before we headed to produce, I swung the cart around the corner, but not before I heard him gasp and stop in front of a display basket. "Oooh, Glade motion spray!" I turned around to see him examining the packages. Apparently my disbelief showed on my face, but he took it a little differently.

"No, really, Mom, its got a motion detector and when you walk by it senses you and sprays a good smell. I saw it."

Update your profiles, advertisers. Target audience: women between the ages of 21-45, and 7 year olds who watch too much T.V.

Respectfully submitted,

The Wife


DrChako said...

I really need to get down there to throw the football around. Or ride the new scooter. Anything really, as long as it's outside.

The Sister of DrChako and Mrs. Chako said...

That is great! I have seen all those commercials. And the one for Heafty bags features a 6 year old boy dragging it through the hosue to the trash can outside without making a huge mess.

KenP said...

Well, we see in the comment where his ad gene came from.

Seemed like a good opportunity to discuss it all. Maybe ask him if he had ever been fibbed too. That often a good topic with an older brother. Then relate the elaboration used to those ads.

I imagine Otis has had that discussion.